In this era of technology, everything has changed, right from communication to travelling to advertisement of products everything has taken a new phase, a phase which nobody ever predicted. In the late 70’s to early 90’s selling a product was not a big deal, having media like T.V. and radio, people normally use to buy the products easily, hence proving an annual turnover of almost crores to the company. But as the time and trend is changing people are now more concerned about the style statement and the quality of the product. I think this is the reason why companies are ready to hire a BRAND AMBASSADOR for their products, These Ambassador are usually the sports personality or the film stars. But, according to the latest survey conducted, this trend is also changing slowly. People now are more drawn towards the internet.
Generally, you can sell your products or to be more specific you can market your products through Medias like radio, television. But, as it is said that there is some limit or I must say that they have drawn a line that the ads done by these medias can only reach till 80% of the people.
Let’s look at this statistics:-
For example, the Financial capital of India, the dream city Mumbai where almost 70% of people are working class (This includes both men and women).This means that these people are less exposed to media like Television and radio.Now, this percentage of people are working class so hence they normally use computers say 60% are connected to internet, so they are very much exposed to this form of media. Hence if they want to buy certain product, and they do not know which site to refer, they generally ends up using search engines like GOOGLE, YAHOO, MSN .Now this is a fact that people like you and I only refer to the first page of the results of the search engine. This proves that if your site is on the first page of the result, your company is noticed say 50% people enters into your site, 35% of the people will definitely buy something or the other from your site, if they get satisfied. This will increase the mouth publicity of your company, hence increasing your bank balance.
Now, the question arises how can your company’s site be listed on the first page of the search engine? This is where the SEO or the Search Engine Optimization comes into existence. An SEO company guarantees you to bring your site on the first page of the search engine, now there are many SEO companies in India, and if everybody Guarantees their clients that their sites will be on the number 1 ranking, So do you think is it possible. Hence to search for a good SEO company is very much important. Because the growth of your company depends upon the sales of your product.
So this can be concluded that to sell your product it’s better to go for SEO rather that spending crores of rupees on brand ambassador…… I think this is what you call surviving in the period of recession…..
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1 comments:
I Absolutely agree with the blog published by Mr. Nirlep Patel, in today’s world where technology has made our life much more easier than before, it’s very profitable if we also market our product via Internet, because the stastics published is correct and we as mumbaikars never gets time to expose our self to T.V., I mean after a long tiring schedule who can sit and watch T.V.and that too those craps.
Internet is a better way of advertising a product this can increase the sales of the product. It’s a simple logic, you spend crores of rupees signing a brand ambassador for the sales of your product and that too on the t.v, where you spend lakh of rupees for just few seconds ad, the result, the ad companies charges you and spend thinking that your product may get sold someday. I mean when we are going to be the part of this technology revolution.SEO can definitely helps you in increasing the sales of your product.
But 1 question always comes into my mind is that How we can choose a good SEO company, I mean as Mr.Nirlep Patel said lakhs of SEO companies will assure to bring your site on the number 1 position of the search engines???But is this guarantee given by the company. Once they take money from you, there is no assurance that your site is on number 1. Plus the hidden charges that they take…. it takes hell out of the pocket. This is the reason why people are not ready to go for SEO’s.
If any of the company has the features which have GBInternetMarketing than it is for sure that company can give you the desired results you want.
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